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Digital is the future of OOH advertising and branding. FAMS offers innovative digital displays through advanced technologies, ideal for creative marketing strategies.
Increase your creative ads effectiveness by using large animated DOOH.
Ideal for tactical campaigns.
Tells your story with high-quality animations & videos elevating your brand with inspiring storytelling, creating content that will capture your audience’s attention.
One of the best reasons to invest in OOH advertising is that it is an incredibly affordable way to reach a wide audience and build brand awareness. When you compare the Cost Per Impression (CPM) of OOH advertising to online brand awareness campaigns, radio ads, or other types of brand awareness, there is no question that OOH is one of the most affordable options.
When it comes to size of reach, there is no question that OOH advertising is the top choice. If your aim is to connect with the public on a broad basis, then OOH advertising should always be a serious consideration.
Another advantage of OOH advertising is that it is a key driver of consumer engagement, which means that it works well in combination with digital campaigns to drive conversion. Studies have shown that people are more likely to click on an online ad if they have previously been exposed to OOH advertising from the same business.
When it comes to targeting a specific audience, everyone tends to think of digital as the best solution. However, the truth is that OOH advertising can offer equally rewarding opportunities for targeting a specific group of people — especially on a local level.
Because billboards are everywhere, you usually have your choice of where you want to put your message. Use your billboard location to target certain customers or to get people’s attention, either at a location by your business or near a busy intersection or freeway exit. Because billboards are so large and central, you can easily reach lots of people if you choose the right location.
